Bumpy

Bumpy is a digital platform designed to support individuals and couples on their fertility journeys by helping them find, compare, and contact fertility clinics across Europe. The platform also serves as a space for users to connect with a supportive community, share experiences, and access expert advice.

I was responsible for the complete brand identity and visual direction, overseeing all aspects of design and user interface and experience across the mobile app, website, clinic portal, and admin dashboard. The design strategy aimed to create a warm, approachable, and empowering experience for users, reinforcing the sense of community and support that is central to the platform. And a modern user friendly portal for clinics

The Bumpy logotype features a custom typeface that is modern and rounded, reflecting the emotional ups and downs of the fertility journey. A secondary lettermark was developed to serve as the app icon, subtly symbolizing the female reproductive system while also representing the "bumps" on the path to parenthood.