Buddy & Hope

Art Direction & Styling

Buddy & Hope is a Swedish brand offering home and baby products with a universal fit. The range of carefully designed products caters to the conscious parent aware of great materials and design. In the assortment you can find products that will make life a bit extra cozy for children, both in the stroller or in the kids room.

The design project involved creating brand imagery to support the launch and marketing of this new brand. I lead this project and the design direction for the brand imagery was to create a warm and cozy feeling where the products really stand out. We achieved this creating a tone on tone environment with light soft background colors and using fabrics, tints, shades and textures to create interest and variety. I planned out every single detail — from casting the kids, selecting the photographer, the setting and lighting to wardrobe and props.

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Photographer: Jessica Sidenros