Babyshop AW19

For the winter season photoshoot, the art direction drew inspiration from trends in fashion photography, particularly the striking use of duo-tone lighting. With this vibrant technique we blended contrasting brand hues to create dynamic, atmospheric effects. 

To further enhance the concept we used various props such as a custom-designed iceberg to serve as the backdrop, evoking the cool, serene elegance of winter. The combination of innovative lighting and the icy landscape and other props created visually captivating scenes, effortlessly blending modern fashion with the season’s chill. The imagery was crafted to create a cohesive lookbook for the winter season, as well as engaging content for social media and the eCommerce platform. Quirky, bold and playful typography that captures the essence of the Babyhop brand was incorporated. The visuals were strategically designed to showcase the kids' winter fashion collection, driving both brand awareness and sales by capturing the seasonal spirit and highlighting the collection's key pieces in a way that resonated with customers.

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Photographer: Klara Granberg